Hi there! My name is Caroline O'Toole. I'm a Scandinavian-American designer with a passion for utilizing design as a problem solving tool, creating beautiful, successful identity design systems, and French Bulldogs.
I earned my BFA in Communication Design at Pratt Institute in 2016, graduating with high honors and the Art Director Award. I'm currently working as the lead designer at Spoon University, a food media company based in Manhattan. My day-to-day design responsibilities involve UX/UI design, event design, identity design, and serving as the overall visual brand gatekeeper (all with a focus on colaborating with design and non-design teams).
My dream client list? Nike, Lady Gaga, The Trevor Project, NASA, Norway (I'm ambitious), and Craigslist (I like a good UI overhaul).